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6 Amazing Lead Generation Email Examples that Convert like Crazy in 2022

Literally, millions of emails are sent every second. It’s a noisy game, that’s for sure. 

It has been rumoured that the average knowledge worker will receive up to 120 emails a day. It’s no wonder we’re so distracted with all that sales collateral filling our inbox.

With the influx of automated emails being sent out by sales professionals and marketers alike – many of which are unsolicited and irrelevant, salespeople need to up their game when it comes to crafting effective emails that get noticed and convert. 

Lead generation from cold emails is still effective; it just needs to be done right. And according to research done by RAIN Group, prospects still want to hear from sellers when they are in the appropriate buying cycle. 

So, in this post, I will share some of the best strategies and present some of the best cold email templates for you to steal for your lead-generation efforts!

A Cold Email: What Is It?

When it comes to sales, a cold email is an essential communication tool to stir up the necessary buyer’s interest needed to build a pipeline of a healthy business.

A cold email is usually sent out to a prospect who hasn’t expressed any interest in your product or service before. They are most often sent to cold prospects in the hopes of engaging them in a sales process.

The cold email is often accompanied by cold calling, which is another powerful tool for generating leads and building a pipeline.

The way I write a cold email has changed drastically over the years, but at a high level, a cold email should include the following details:

  • A eye-grabbing subject line
  • A quick introduction with an element of personalization
  • Ask a thought-provoking question that gets the prospects to think about a potential pain point or problem.
  • Provide the solution to the problem (which can be achieved through your product.
  • Finish with a call to action

Remember, you only have a fraction of a second to get the prospect’s attention with a cold email. Therefore, it is imperative that the email be kept short and to the point.

Don’t try to cram too much in, but focus on the main message and relevant information that will help pique the interest of your recipients.

The Significance of the Cold Email and Importance of Cold Email Templates

As mentioned earlier, the cold email is an essential tool for cold outreach. But what makes it so important?

Well, for one thing, cold emails are highly targeted – unlike the traditional marketing emails we get daily. This allows you to get the attention of your prospects and deliver a message that is relevant to them.

Secondly, cold emails are easy to track and measure, so you can quickly tweak your messaging to improve the response rate.

Also, the cold email provides a quick way to test the market without needing marketing collateral or flashy sales presentations.

Given that no prospect is the same, having a bunch of customizable cold email templates on hand for your sales team means they don’t have to write a sales email from scratch every time they send out a cold email.

Generating Leads is Easy with Cold Email Templates.

Mass cold outreach in the form of cold emails can be a powerful way to generate leads and build your pipeline.

They rapidly help you build up your contact list and are especially useful for reaching out to new prospects that may be in the early stages of their buyer’s journey. Once you have a set of highly optimized cold email templates ready to go, you’ll be able to generate a lot of leads in no time!

Cost Effective Cold Outreach

With the help of sales engagement platforms, cold email outreach can be an extremely cost-effective way to generate leads for your business.

Not only can you easily deploy automated cold email campaigns to a large group of prospects, but you also get real-time insights into your results to help you adjust and improve your messaging over time.

A cold email is a great option if you have high volumes of prospects or a limited marketing budget – making it an essential tool for any sales team looking to generate more leads and build their pipeline.

Consider the following example:

If you had a product that cost $250 per month for your customers as a subscription service, and you then sent out cold emails to 10,000 recipients.

Then, if, say, 5,000 of those 10,000 ended up opening the email, and of those 500 clicked on the link to your sales page, there is a strong chance that at least a few of those prospects would respond favourably to your cold email and decide to purchase.

If only five people responded favourably to the cold email, you would generate $1,250 worth of revenue in a month or over $15,000 per year. This is all from one automated cold email template, which makes it a highly efficient way to drive business to your product.

Improve Your Cold Email Templates Over Time

With consistent A/B testing, you will quickly be able to see which cold email templates are producing the best results and which ones can be improved.

When you consistently improve the quality of your cold email templates, you can convert more leads and drive more sales for your business with less outreach effort.

Over time, you will start to know what type of messaging your prospects respond most favourably to so you can scale your efforts accordingly.

Learn What Isn’t Working and Adjust Accordingly

Because you are able to track and measure the results of each cold email template, you can quickly identify what isn’t working and iterate accordingly.

For example, if you find that your conversion rates are lower for cold email templates with a casual tone vs. those with a more formal, professional tone, you can try refining the wording of your templates to see if that makes a difference.

Make the Most of Personalization

Considering that most salespeople don’t provide any personalization when sending out a cold email, doing so will certainly help your cold email stand out from the rest.

Today, hyper-personalization can be achieved with the help of artificial intelligence and machine learning technologies, which will enable you to tailor your messaging to the individual needs and preferences of each prospect.

When considering personalization, ask yourself the following questions:

  • Who are your target customers?
  • What do they do?
  • What pain points do they experience on a daily basis?
  • What channels are they most active on?
  • What type of content resonates with them?

Once you know this, you can use that information to personalize your cold email templates and better connect with your prospects. With the right approach, you can dramatically boost your conversion rates.

Get Your Brand Known

The only way companies will know more about your product is by getting out there and spreading awareness of your brand. Cold email templates can go a long way towards helping you do just that.

By consistently engaging with new prospects and sending out high-quality, relevant content, you can establish your brand as a leader in your industry and start generating real business results.

Scale Quickly

The cold email allows you to scale your outreach efforts quickly and efficiently. With the right strategy, you can reach thousands of prospects in a short amount of time and start seeing results fast.

You don’t need sales reps to run cold email campaigns. Once the cold email templates are set up, you can let it run without any further intervention.

All you will need to do is respond to the interested prospects with any questions they might have and help them through the sales process.

6 Cold Email Templates for the Best Cold Email Campaign Ever!

Right, the moment you have all been waiting for. Here are 6 powerful cold email templates that you can use to drive sales for your business and start seeing results fast. These cold email templates have been tried and tested in the market place so you can be assured that they will be effective for whatever cold email purpose you desire.

There is a wide variety of emails here, from direct and to the point to others that add value and humour. If you don’t know where to start take a few cold email template examples and test them on your market.

Once you start to get feedback from the market you will be able to refine your messaging for even higher conversion rates! On that note, check out the templates below!

AIDA Email Template

The AIDA formula is a classic marketing method for generating interest in sales copy.

AIDA stands for:

  • Attention: Get the prospects attention
  • Interest: Generate interest by providing valuable content that addresses the prospect’s pain points
  • Desire: Build desire for your product or service and showcase its unique features
  • Action: Encourage the prospect to take action by signing up for a free trial or requesting a demo

With the AIDA cold email template, you can quickly communicate your value proposition to potential customers and generate leads. It is so popular in fact, you would have most likely seen it in some form or another at some point in your career.

Consider the AIDA email template below:

Hi {{first name}},

If you’re like most {{lead’s role}}, you know how hard it can be to {{deal with the problem your company solves}}.

Our {{product/service}} eliminates the stress and improves this by {{one-sentence pitch}}. Here’s what {{customer}} has said about us:

{{customer testimonial about the problem}}

Would you like to also have {{the benefit of your product}}? If yes, will you email me the best time to give you a call next week?

Trigger Event Cold Email Template

This type of cold email template leverages a current business event that your prospect may be experiencing. These events could include business growth, planned expansion, new product launches, or even unexpected challenges.

By sending a cold email that addresses a trigger event in your prospect’s business, proves that you aren’t just sending mass emails but have noticed something significant with the business in question and linked it to your product.

Consider the following trigger event email below:

Hi {{name}},

Just saw the news about {{trigger event}}. Congrats!

Usually when this happens, {{insert value prop}} becomes a priority. So, I thought you might be interested in finding out how we helped {{similar company}} {{benefit}}.

I know things at {{company name}} must be crazy now, but If you’d like to learn more, let’s set up a quick call.

How does {{specific day and time}} look on your calendar? Alternatively, here’s a link to my calendar or feel free to send me yours.

BAB Cold Email Template

The BAB framework stands for:

  • Before: Describe the issue that a prospect might be facing
  • After: Describe the benefit that a prospect will see after improving the issue
  • Bridge: Describe how your solution might help the prospect address the issue.

The BAB formula is particularly useful for addressing potential customers who may be struggling with a particular business challenge.

Consider the following BAB email template:

Hi {{name}},

I’m sure you are well aware of the challenges that many businesses face when it comes to {{challenge}}, so I wanted to reach out and see if you might be interested in learning more about how we helped another {{industry}} company {{benefit}}.

Our solution is tailored to help {{industry}}, and we have found that it can be particularly effective in helping businesses like yours {{benefit}}.

If you are interested in learning more, I would be happy to set up a time for us to chat. How does {{specific day and time}} look on your calendar? Alternatively, here’s a link to my calendar or feel free to send me yours.

Straight to the Point Email Template

As the saying goes, “don’t beat around the bush.” If you are sending a cold email to someone that you don’t know, it is important to get straight to the point and make your email as concise as possible.

One common cold email template that is focused on getting straight to the point is simply:

Hello {{name}},

I am reaching out because I thought you might be interested in our product/service that helps {{benefit}}.

Would you like to learn more about how we can help {{benefit}}? If so, I would happily schedule a time for us to chat.

Looking forward to hearing from you,

{{your name}}

This cold email template is simple and to the point, making it easy for your recipient to understand and respond to. Additionally, this email does not waste time with any fluff or filler, allowing your recipient to quickly understand the value of what you are offering.

When using this template, ensure that you are using a subject line that is also direct and to the point. You want the prospect to read the subject line and be inspired to read more.

The PAS Cold Email Template

The PAS formula is another popular cold email template that can be used to quickly get your message across and make a connection with potential customers. PAS stands for:

P = Problem

A = Agitate the problem

S = Solve the problem

If you are looking for a simple cold email template that can help you quickly connect with potential customers, the PAS formula might be just what you need.

For example, you might start out your cold email with something like this:

Hi {{name}},

I am reaching out because I think you might be interested in our product/service that helps businesses {{benefit}}.

We know that businesses like yours are struggling with the problem of {{problem}}, and our solution can help you to solve this issue by {{solution}}.

If you are interested in learning more about how our product/service can help your business, I would be happy to schedule a time for us to chat.

Looking forward to hearing from you,

{{your name}}

The PAS email template relies on the avoidance of pain to motivate the prospect act on the call to action and respond.

Sujan’s 3-Sentence Email Template

This email template relies on another direct approach and ‘less is more’ when it comes to sales email copy. This email template consists of a subject line (obviously), an email introduction, an email description and an ask.

Consider the following sales email template below:

Hi {{name}},

My name is {{your name}}, and I’ll keep this quick.

I’m the founder of a software tool that saves busy executives like you as many as 10 hours each and every week.

Could I have ten minutes of your time next week for a personalized demo to clarify why entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell love our product?

{{your name}}

This email template uses three well-constructed sentences to get right to the point, briefly describe your product, and ask the recipient for a meeting. This template is ideal for busy executives that may not have time to read through a long email, making it an effective option for sales professionals looking to quickly connect with potential customers.

When using this template, be sure to keep your subject line concise and to the point. It is also important to take care in crafting your email introduction, as this will be what ultimately grabs the recipient’s attention.


There are many different types of email marketing templates that you can use to connect with potential customers. Whether you are looking for a simple or complex approach, these templates can help you to effectively make the connection and start building relationships with potential customers. Just be sure to consider your audience and your own sales goals when choosing the right approach for you.

I’ll be sure to update this regularly with more templates in the near future.

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