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Gary Vaynerchuk Instagram Strategy: $1.80

Before 2022, I think I must have been the worst social media advocate – the last of my Instagram posts was in June of 2020! I know, shocking… So this year, I’ve committed to start building my presence online, beginning with this blog and implementing other social networks as the year progresses.

It’s not that I don’t like social media – it is a fantastic tool for building a network, building your brand, making friends and selling your stuff – it’s just that I’d rather not ruin the moment I am in to make a post just to tell everyone what I am doing. It wasn’t until I learned about the thriving guitar community on Instagram that I rethink how I can use social media platforms to improve my reach, improve my playing, make some good connections and get some inspiration all at the same time.

Considering my lack of social media skills and the reality that I don’t know what I am doing, I thought a good place to learn some strategy would be from the godfather of social networking himself – Gary Vee and Gary Vee’s 1.80 Instagram strategy..

What is the Gary Vaynerchuk $1.80 Instagram Strategy

The $1.80 Instagram strategy is a now famous Instagram growth strategy for building an Instagram following published over 4 years ago on his blog. Essentially, the 1.80 strategy approach involves providing your 2 cents on 9 posts for 10 hashtags that are relevant to provide $1.80 worth of value. By doing this consistently, you can build an organic following of real people, building your brand and reach across your niche simultaneously. You want your two cents on top of 10 hashtags across 9 posts.

I’ll outline this 1.80 strategy in more detail below. Be sure to pay attention.

Step 1: Find your top 10 hashtags

First, find the top 10 relevant hashtags in your niche. You can do this by going to the search tab in the Instagram app and then performing a search of your main hashtag.

By searching for #guitar, the search results then provide the top 10 hashtags for my specific niche. In this case, the top 10 hashtags include #guitar #guitarplayer #guitarsolo #guitarporn #guitarcover #guitargear #guitarlife #guitarpedals #guitarplayers #guitareffects

Step 2: Find the top nine posts from 10 hashtags

Once you have your hashtags, you want to select one of the ten and then perform a scan of the top 9 posts for 10 different hashtags. Here you want to pay attention and check the profile, the bio, followers and following, check previous posts, and get a feel for the user’s character and how they are online.

Step 3: Leave your 2 cents of value on each post

Once you have done that, select one of the nine posts, and this is where you leave your 2 cents on the top of the comments section. The important thing here is to make your comment valuable – that means no emojis and no single words comments like ‘awesome’ or ‘great’. You want to leave a comment that will inspire engagement on every single one, so something like a question would be better, or leave advice for other commenters or the user.

Step 4: Repeat the process 9 more times

Once you have completed the first post, repeat this process across every single other top 9 posts in your chosen hashtag. Once you have commented on the first of 9 posts, repeat the process another ten times across the other top hashtags.

When you have posted nine times across ten different hashtags, you have the $1.80 strategy. Remember to do this every single day to build a real following of people who are interested in what you have to say and who will also be more likely to engage with your content when you start sharing it.

The $1.80 Instagram strategy is a great way to organically grow your reach and brand on Instagram without having to spend any money

By consistently using this strategy, you will quickly build a following of organic followers and may even come across some great opportunities in the process.

So, that’s the strategy as it was released in 2018, but a lot has changed since then, specifically with technology, so let us supercharge this strategy for 2022.

Using Dollar-Eighty for your 2 Cent

Dollar Eighty is a web app designed specifically for the $1.80 strategy to make the process faster and more effective. It is not a bot and does not provide automation, rather, the software provides a clean interface with all the top posts from your chosen hashtags ready for you to provide your 2 cents in a neat and tidy web-based dashboard.

Setting up is simple. Select your hashtag, and then all the top 9 trending posts will show in your dashboard, ready for you to comment.

For a more detailed overview of Dollar-Eighty, check out the video below by Jeremy Mura, who provides a great overview.

Overview of Gary Vee’s $1.80 Instagram Strategy from Jeremy Mura

$1.80 Instagram Strategy Challenges and Potential Pitfalls

Although the strategy is effective, there are some challenges that you need to be aware of.

The first challenge is time. If you want to commit to this strategy, then you will need to set aside a couple of hours a day, every single day. It can be done in smaller chunks, but it will require consistency.

The second challenge for Gary Vee’s 1.80 Instagram strategy is engagement. You may find that you are providing valuable comments but not receiving any engagement back. This is normal and expected as you build your following but don’t let it deter you from continuing the strategy.

The third challenge is trolls. As with anything on social media, there will always be people trying to ruin the party, and Gary Vee’s 1.80 Instagram strategy is no exception. The best way to deal with trolls is to simply ignore them and move on.

Don’t let these challenges put you off from using the strategy, as they are manageable with a little perseverance.

Automating the 1.80 Instagram Strategy

As an Instagram growth strategy, the $1.80 method is extremely effective, but it is also time-consuming. Though if you consider each new follower valuable – it will be worth it.

This is where automation can help.

There are now software tools available that will automate the process of commenting on posts for you, so you can continue to grow your account without having to dedicate hours each day to the task.

Ingramer Automation

Ingramer is an AI-powered Instagram bot that can help you to organically grow your account by automate repetitive tasks such as commenting on posts, following users and liking photos.

To get started with Ingramer, simply sign up for a free account and then connect your Instagram account. Once you have connected your account, you will be able to select the hashtags you want to target and Ingramer will do the rest, leaving you free to focus on other tasks.

Phantombuster Automation

Another solution that can be used for your 1.80 instagram strategy is called PhantomBuster. This software is a bit more expensive but provides a wide range of features that can be used to grow your account.

PhantomBuster can automate many tasks such as liking photos, following users and commenting on posts. It also has a feature that allows you to mass unfollow users who do not follow you back, helping you to keep your following clean and engaged.

To get started with PhantomBuster, simply sign up for an account and then connect your Instagram account. Once you have connected your account, you will be able to select the hashtags that you want to target, and PhantomBuster will do the rest.

New Limits & Restrictions

Recently there have been reports of this strategy resulting in account blocks for some, this is most likely to curb the use of automation and bots on the platform. As of 2021, it has been rumoured the following daily limits apply:

  • 7-13 follows per hour or 100-150 follows per day
  • 300-400 likes per day (of followed accounts)
  • 2-5 comments per hour, or 20-30 comments per day
  • up to 10 DMs per hour under strict considerations

Now, these rules may not be hard and fast and may vary between accounts but the key thing here is to ensure that the comments you make are spread more evenly throughout the day rather than all in one session – this is particularly important for your account is newer. Basically, don’t look like a bot. 


There you have it, a (currently) timeless strategy to boost your Instagram profile. I will try this on my new Instagram account this year, so it will be interesting to see how it performs throughout the year. I’ll be sure to keep you up to date!

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