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Frontspin Review 2022 [and alternatives]

Looking for a robust sales enablement platform designed specifically for inside sales professionals?

Look no further than Frontspin – the ultimate tool to help you do your job better, faster, and more efficiently. Frontspin is the perfect solution for any sales organization looking to boost cold calling productivity with intuitive tools, dashboards, and real-time data tracking.

To learn more, check out my review below.

Frontspin Overview

Frontspin is a cloud-based sales and lead management solution for small businesses. First established in 2015, Frontspin provides various tools for managing sales communication and interaction, including a powerful power dialer to help your business contact more prospects in less time.

Frontspin’s power dialer automates communication with new and existing buyers to optimize outbound calling efforts, helping you speak to more customers more quickly.

The power dialer can integrate effortlessly with custom business playbooks to improve conversion rates within your business.

Frontspin helps sales acceleration with an easy-to-use interface that can capture call data and email communication, reducing repetitive click actions and manual data entry.

Frontspin can also integrate with your existing CRM applications, enabling team members and account executives to sync sales information effortlessly.

Multiple sales campaigns can be run simultaneously across various channels, such as phone or email, allowing all communication to be logged across a unified timeline.

Managers can also be kept on the same page as their sales reps with up-to-date information and statistics on team performance. Other Frontspin key features include auto call recording, real-time alerts and call scheduling.

All packaged at an affordable price, this host of features makes Frontspin an excellent solution for any small to mid-sized business.

Best Features

Frontspin is an application that enables sales acceleration for inside sales reps and account executives. In this review section, I will provide a brief overview of some of the standout features of Frontspin.

Power Dialer

A power dialer is a tool that automates contacting leads and customers, quickly connecting you with more prospects in less time.

With this feature, your can contact up to three times more prospects with additional functionality such as prioritized call lists, single-click dialling and prerecorded voicemails. In addition, improve connect rates by up to 35% with a local presence.

Sales Emails

Engage your prospects with email personalization, sales collateral and custom templates. With this inbuilt feature, your company can monitor real-time interactions and receive click notifications. As a result, you’ll know exactly when to contact your prospects.

Cadence Playbooks

A sales playbook is a set of pre-determined sales actions and processes your business follows to increase conversion rates. With the Frontspin cadence playbooks feature, you can automatically guide your team through the best-suited sales process for your company.

With this feature, you can see priority and email lists and manage sequences, messages and social media communications.

Playbooks allow your sales teams to work independently, without assistance – you can let them get on with their day.

Social Interactions

A unique feature of Frontspin is its ability to provide more options, particularly with communications. For example, with Frontspin, you can include social steps such as sending an SMS message and receiving an SMS message, all directly from within the Frontspin interface.

All this communication can then be easily logged within the platform.

Frontspin Chrome Extension

Frontspin also provides a chrome extension that allows you to call using Frontspin whilst using other platforms. This integration can greatly improve your workflow efficiency if you use other customer relationship management solutions such as Salesforce. The Frontspin chrome extension is available in the Google Chrome store.

Video Walkthrough

Want to learn more? Check out this quick video made by Frontspin showing you some of its key features to see if this solution could be a good fit for your company,

Who is Frontspin for?

Frontspin can serve many different roles in the SMB business space. I’m reasonably confident that any company that adopts this solution will significantly increase your sales teams’ productivity and performance when reaching out to prospects.

This review section will provide benefits for different potential use cases in your business.

Sales Development Organizations

Frontspin is the perfect solution for outsourced sales organizations that provide lead generation and cold calling to prospects.

With Frontspin, your sales development representatives can dial contacts up to three times faster and improve connect rate by 35%.

Hot customers can be transferred to the right team member at the right time, and repetitive tasks like leaving voice messages can be automated to save time.

Account Executives

With Frontspin, sales teams can consolidate the tech stack to allow for a more streamlined operation, giving your team an edge in the market.

Increase market speed and saturation with automation tools and integrate with some of the most popular CRM solutions, such as Salesforce.

Customer Service & Success

Experience higher quality phone calls and fewer dropped calls with Frontspins integrated calling functionality.

Create playbooks for different customers and their requirements, so the team always knows how to best respond – they have the correct details at the right time.

Phone calls with customers can be monitored for coaching and feedback. In addition, live feedback can be provided with the whisper feature.

Analytics within the app provides an overview of team performance to address potential issues to rectify the problem quickly.

Frontspin Integrations

One of the other benefits of Frontspin is its access and integration with many different applications, making a team member’s job much easier than switching between many applications. In this section of the review, I will discuss the access and integrations of some of the most popular partners of Frontspin.

Frontspin & Gong

gong logo

Gong can analyze Frontspin phone conversations and provide details and insights such as transcripts and call feedback to improve the quality of your sales reps’ conversations. With this review functionality, managers can also see advanced call playback metrics, such as when people are talking, to ensure a balance on the call to improve results.

Frontspin & Chili Piper

chili piper

The Frontspin and Chili Piper extension allow you to add calendar features and schedule meetings within Frontspin. The chrome extension means you can send meetings and make effortless work with one click from Gmail, Salesforce, Frontspin and Outlook.

The most common meeting defaults can include working hours, meeting length and other information inside sales reps might find helpful when engaging with prospects.

No-shows can be managed automatically with a no-show playbook if there’s no sign that the prospects will show.

Chili Piper and Frontspin will make meeting distribution and management a breeze.

Frontspin & Vidyard

Vidyard is a video hosting and analytics platform that helps you understand who is watching your videos, when they drop off, and where they came from. This information is valuable in understanding customer engagement and further tailoring content.

The integration between Vidyard and Frontspin allows you to record personalized video emails and send them directly to prospects through Frontspin.

A free-forever version of Vidyard can be found on their website for quick integration straight away.

Frontspin & ExecVision


Similarly to Gong, ExecVision provides sales intelligence by analyzing phone conversations. In addition, this app’s recording and playback features make it easy for team members to review their calls and receive feedback from managers.

The integration with Frontspin is two-way, which means call data is sent from ExecVision into Frontspin so that your reps have all the information they need. As a result, ExecVision is an excellent tool for improving the skills of your sales reps.

You can see more on their website here.

For this review, these are the key integrations worth mentioning – in saying that, I’m sure there are other CRM platforms and vendors Frontspin will integrate with in the future. So watch this space!

Alternative Options

In the final section of this review, I will present a comparison and other similar but not the same as Frontspin. For example, Frontspin isn’t a CRM. It doesn’t try to be; other vendors like Salesforce are probably better as a CRM but don’t have the sales enablement features that Frontspin does.

Larger enterprises may suit something like Salesforce for its sheer power and more specific integrations. And then, add Frontspin for its playbooks and sales enablement functionality. It’s up to you to choose what is more beneficial to your business.

I like and use Frontspin, but you don’t have to agree with me! So let’s check out the alternatives.

According to G2, below are the top 5 alternatives and competitors to Frontspin. You can check out their reviews here.



Salesloft is a sales acceleration platform that enables sales reps to research, connect with, and engage buyers through email, phone, and social media.

Salesloft is an app like many of the other sales enablement platforms. The platform allows you to set and execute cadences to maximize engagement opportunities at the best times.

This platform allows for real-time email tracking with reporting features such as prospect click data. It also has integrations with a sales dialer and social communication features.

Salesloft has over 2,976 reviews for a G2 rating of 4.5/5


outreach logo

Outreach had been a staple solution in our sales organization for a fair while before moving to Frontspin. Outreach was good, but Frontspin provided so much efficiency with the dialling features.

Like Frontspin, Outreach has many integrations and provides email tracking, sequences, and sales automation features.

Outreach has over 2,900 reviews for a G2 rating of 4.3/5.


InsideSales is a sales acceleration platform that helps sales reps boost their productivity with real-time email tracking, activity tracking, and automatic emails and phone calls recording.

InsideSales also has a PowerDialer which boosts efficiency by auto-dialling leads in your contact list.

InsideSales has integrations with Salesforce, Microsoft and SAP.

InsideSales has over 600 reviews on G2 for a rating of 4.5/5.


groove awards

Groove helps sales teams improve productivity by automating time-consuming tasks such as email and call logging, activity capture and meeting scheduling.

Groove has been designed for the enterprise and mid-market, perfect for LLC and INC companies. Additionally, Groove has been considered easy to use and highly configurable with most of the popular integrations.

Groove has over 2,200 reviews of G2 for a rating of 4.7/5.


Reply is another sales automation platform that puts Outreach on autopilot while allowing a rep to engage with personal email templates and information.

Reply has been designed with integrations with Gmail and Outlook and recently added the ability to use Reply within Salesforce.

Reply has over 800 reviews on G2 for a rating of 4.5/5.

My Thoughts and Final Takeaway

At my company, we moved from Outreach to Frontspin for several reasons.

  1. Integrations with Salesforce and other platforms we might consider using
  2. Playbooks that can allow our reps to work more quickly and efficiently.
  3. Click to dial and leave a prerecorded voicemail, all sped up that efficiency.
  4. And finally, cost – Frontspin was cheaper than Outreach, with more features. Seemed like a bit of a no-brainer.

Whatever you consider, adding a sales enablement platform to your tech stack will go a long way to set up your sales reps for success.

We live in a day and age where it’s not just enough to provide our reps with information. We need to provide them with the best lists and the best products to enable them to do their job.

Frontspin goes a long way to helping us achieve that.

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