We know how fast things change in the online world. It might be some piece of news for others but for content marketers, their entire strategy rests on it. Every trend and new development in the online marketing sphere is a game-changer for them if they get hold of it at the right time. It shows how important it is to stay abreast with the latest content marketing trends. Let’s explore what is new in 2024 and how it will reshape the overall industry.
1. AI Integration will be the deciding factor
Since the launch of OpenAI’s ChatGPT, there has been a flurry of AI tools in almost every domain. Online marketing is one of the top areas to see advancements backed by AI. But while using these tools, marketers need to be careful about a few things. One of these includes attempts to manipulate search engines, which have led to a more cautious approach. In 2024, content teams need to explore viable AI tools. This approach will allow teams to strategically test and apply AI.
Instead of blindly following AI, marketers will highly focus on a combination of creativity and efficiency. If you want to succeed in this, evaluate AI tools before using them. Find out the areas where AI is actually needed in your marketing processes. Use AI tools to improve quality instead of producing volumes of something.AI images may be popular but real photos remain an important element of content. Creators use photo editing apps to enhance the quality of photos which can provide a boost to the content marketing strategy. The MacBook photo editor is a powerful tool in this regard so knowing how to edit photos on Mac gives you an advantage. To crop, filter, remove watermarks etc, you should refer to this link on images to produce the best work.
2. AI-Powered Personalization Takes Center Stage
AI’s benefits go much beyond experimentation. Personalization will be even more and far better with marketing emails. They will be addressed to each subscriber, and customized based on their behavior. AI has the ability to collect real-time information and customize individual experiences. Marketers know this well and they are set to make full use of it in 2024.
The same is true for dynamic website tools. They will allow content teams to offer personalized landing pages based on user behavior. Here again, you need to understand customer segments and ensure relevant content rather than just believing the AI tools to do your job entirely.
3. AI Content – Quality will matter
The debate around AI-generated content continues. AI will lead content marketing innovation but quality will remain the key. Google, emphasizes content quality. It has clearly stated that AI content’s impact matters more than its origin. Regulations may evolve, as seen in the EU’s call for AI labeling. It might have an impact early or it might be delayed for some time – that is to be seen.
Whatever the outcome may be, as a marketer, you should focus on the quality. To achieve this, be honest with your audience and avoid misleading tactics. Human editing and proofreading are more important than ever when we clearly know that AI is prone to produce misleading content. This is why you should use AI as a complement to human content creation, not a replacement.
4. Social Media will be the new Search platform
There has been a big shit in where people go for answers to their search queries. It started slowly but now social media is slowly moving towards being the number one choice in searches. This component in the content marketing landscape means social media platforms will come up with more search-focused features.
Gen Z’s preference for TikTok over Google as a search engine is a good example. Around 40% of young people search on TikTok or Instagram. Reddit has also gained numbers in search visibility after Google’s August 2023 core update. To stay in the race, familiarize yourself with social media SEO. You should create search-optimized social media content.
5. Videos will remain ahead of text and images
Since late 2023, there has been a surge in video production with the launch of video GPT. In 2024, this will become the norm. Text-to-video generation tools are becoming smarter and this means creators will focus more on this form of content. That’s what the users want. The videos dominate images and text content. This future of content marketing cannot be denied by anyone because of the popularity of video content in the last few years.
LinkedIn, usually known as a text-centric platform, has seen a surge in video content. The same is true for Pinterest and X (Twitter). Both of these focus on integrating video features even more. To prepare yourself for this, use AI. With the help of AI tools, convert high-performing text into video format. Cross-post content on multiple platforms and carefully analyze engagement metrics.
These content marketing trends in 2024 will define the future of your brand. The online world changes fast so keeping pace with it is important for every content marketer. Keep looking out for updates, especially on how AI is developing. This will set the tone for guaranteed success in your content marketing efforts in 2024.